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Showing posts from November, 2020

Why Graphic Design Strategy Is Important For Businesses

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  Ever found yourself completely entranced at the subway station looking at adverts? Or maybe found yourself admiring the front cover of a magazine? Yes, good graphics can do that for you. Ideally, graphic design is a visual concept that is used to communicate a brand message and is created by using a computer software or by hand.  The main idea behind a graphic is to capture the viewer’s attention to inform, inspire through various forms such as logo, brochure, web design, infographics, magazines, banners, flyers, etc.  In today’s dynamic and competitive market space, it is extremely crucial for businesses to identify a graphic design strategy that can align itself with the company’s objectives and create visual solutions that fulfill the agenda. A good graphic designing strategy involves integrated planning of strategies that studies the relationships between how various type of graphic designs and business may complement each other.  Here are some reasons why you should consider a g

When do you need Offset Printing?

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  When it comes to printing, there are multiple techniques that can be used to achieve a printing task in today’s world. However, there are only two main printing methods that are used dominantly worldwide— Offset printing and digital printing .  Offset printing, also called lithography, is the most common kind of printing for high volume commercial jobs. Ever seen videos of newspapers running through big rolls? That’s offset printing. Offset printing has been around for more than a century, and for decades it was the best way to print just about everything commercial: newspapers, magazines, booklets, advertisements, postcards, brochures and more. Generally speaking, offset printing works by transferring ink from a plate to a rubber sheet, which then rolls the ink onto paper, vinyl or other surface. This is in contrast to digital printing, which does not use plates to transfer ink to paper. When comparing the two, offset printing is considered to be of higher quality. One of the most i